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The Nuances of Internal and External E-Learning Delivery: A Guide to Tailoring Your Approach

Diving into the realm of eLearning can feel like navigating a complex labyrinth. How can you ensure that your knowledge sticks with your audience? Well, whether you're aiming to upskill your internal team or planning to impart training externally, the approach matters significantly.

And amidst these factors, one element remains central – the narration. The voice guiding your learners can make or break the engagement of your course.

But let's take a step back and look at the bigger picture first to understand the delicate dance between internal and external eLearning delivery and how to tailor your approach effectively, ensuring your knowledge delivery is as impactful as possible.

Understanding the Distinctive Approaches to eLearning

When discussing eLearning, it's crucial to understand that different contexts may call for different approaches.

Whether your focus is on internal staff education or external educational training, the approach and delivery method should cater to your specific audience's needs.

Let's delve into the unique aspects of each.

Internal Staff Education and Training

For internal staff training, the goal is to increase your team's competence and productivity. The content typically focuses on specific tasks or processes unique to your organisation. You might have training modules on company policies, specific software usage, or skills development related to job roles.

Additionally, internal eLearning often involves more complex concepts or industry jargon that may be unfamiliar to outsiders. Thus, it's important to choose a narrator who can comfortably handle the terminology and present it in a way that's easily understood by your employees. This creates a more effective and efficient learning environment.

External eLearning for Education and Training

On the other hand, external eLearning is often more broad and general, aimed at a wider audience. This might include online courses for academic institutions, professional development seminars, or training modules for third-party users. The content may be more theory-based and comprehensive, covering a broad range of topics in a field or discipline.

The key here is accessibility and adaptability. The content for external eLearning needs to appeal to a diverse audience, making it easy for learners of different backgrounds and skill levels to grasp.

Plus, with the potential for certification or qualifications at the end of the course, the material needs to be thoroughly explained and engagingly delivered to ensure learners are well-prepared for any assessments.

Tailoring Your eLearning Approach: Key Factors

When shaping an eLearning programme, be it for internal staff training or external education, certain elements should be considered to ensure the most effective approach.

Audience Considerations

Start by identifying your learners. Are they your own employees who need to master a new software system, or external students seeking to qualify in a specific field?

Understanding your audience's needs, preferred learning styles, and expectations is crucial. For instance, a younger, tech-savvy audience might appreciate gamification elements, while a more traditional audience might prefer straightforward text-based content.

Subject Matter

The subject matter of your eLearning programme heavily influences how it should be structured. A technical training course for a new piece of machinery might necessitate detailed video tutorials and interactive modules for hands-on practice.

On the other hand, a course teaching soft skills like leadership or communication may benefit more from scenario-based learning and peer discussion forums.

Learning Environment

The learning environment also affects the delivery and pace of your eLearning programme.

Will the learners be in a controlled environment, such as a dedicated training room, or will they access the course remotely while potentially juggling other responsibilities? The flexibility to learn at their own pace might be appreciated if it's the latter.

Training Materials

It's also essential to consider the training materials you have at your disposal or need to develop.

Resources might include interactive digital content, video demonstrations, downloadable handouts, or reading materials.

The complexity and diversity of these materials can enhance learner engagement, but they should always serve the course objectives and be tailored to the learner's needs.

Practical Application vs Theory

One key factor is the balance between theoretical knowledge and practical application. A course on programming languages, for example, will likely require plenty of hands-on exercises alongside the theoretical concepts.

However, a course on business management may focus more on theories and case studies, with less emphasis on practical tasks.

Assessment Methods

Lastly, consider how you will measure learning outcomes. This could significantly impact how the course content is structured and delivered. Quizzes after each module or a final exam could be used to test knowledge retention.

In contrast, a practical demonstration of skills might be more appropriate for more hands-on subjects.

Choosing the Right eLearning Narrator

As we've delved into the various aspects of developing an eLearning programme, it's worth noting that the choice of narrator can significantly influence its success.

A skilled eLearning narrator can bring your content to life, making it more engaging, easier to digest, and more impactful. Here are some factors to consider when selecting a narrator for your eLearning course:

  • Understanding of the Material: A narrator should ideally have some understanding of the subject matter to ensure they communicate it effectively. Their understanding allows them to appropriately emphasise important points and to deliver the content in a way that resonates with learners.

  • Voice and Tone: The narrator's voice and tone should align with the nature of your content. For instance, a light-hearted and energetic tone might be perfect for a customer service training programme. In contrast, a more formal and authoritative tone could better suit a compliance training course.

  • Pacing: The speed at which a narrator delivers content can significantly impact learner comprehension. A skilled narrator will know when to slow down for complex topics and when to pick up the pace to maintain engagement.

  • Versatility: If your eLearning programme covers a wide range of topics or is intended for a diverse audience, a versatile narrator can be a huge asset. Their ability to adapt their voice to different characters, moods, and situations can make the learning experience more engaging and relatable.

  • Experience: An experienced eLearning narrator will likely have developed the necessary skills to communicate effectively with learners. They can use their voice to guide the learner through the course, highlight key points, and make the learning experience enjoyable.

In short, the voice behind your eLearning programme can really make a world of difference. It's all about enhancing that user experience and making the learning as effective as possible.

So take a good look at these factors, and find a narrator that ticks all the right boxes for your eLearning aims and your audience's preferences. No rush. It's a big decision and well worth taking your time over.

Wrapping Up Your eLearning Narrator Search

Creating a successful eLearning programme requires a thoughtful approach and careful consideration of several factors.

Whether you're focusing on internal staff education or an external training initiative, understanding your audience, the subject matter, the learning environment, and the nature of your training materials are all part of the equation.

Then, the cherry on top is selecting the right eLearning narrator – one that will truly bring your content to life and engage your learners on a deeper level.

Considering narration's critical role in the eLearning experience, isn't it worth investing in a professional? With years of experience under my belt and a love for bringing educational content to life, I'd be delighted to lend my voice to your next project.

I've collaborated with organisations large and small, crafting a narrative style that resonates with their specific audience.

Let's chat about how we can make your eLearning programme not just informative, but truly engaging. Just drop me a line through the contact page, and let's get the conversation started!

Nicky Griffiths


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