Sometimes websites are just a nice add-on to an existing business presence or act as an online brochure. However, for other enterprises, the website IS the company. If your customers don't know how to use it, you don’t have a business.
An introductory or "how to" video is the perfect solution for explaining the features of a website and getting customers excited about using it. This type of video is also a great way to show off a new website redesign or even just give visitors an overview of what your site has to offer.
But what exactly is a website introduction video? Which businesses need them more than others? And what does the perfect website intro video look like? Let's take a closer look.
What Is a Website Introduction Video?
A website introduction video is precisely as it sounds. It's a short video (usually less than two minutes) that gives viewers a quick overview of what your website is all about and how to use it.
For websites that require paid access, it could be as simple as showing your new members how to login and navigate the site. For eCommerce sites, you might want to highlight how to find all of your different product types and categories. By contrast, if you're selling a service, you might want to briefly tour your site's features and how to get started.
In short, a website introduction video is a great way to get new visitors up to speed.
Which Types of Businesses Need Website Intro Videos?
While any business can benefit from a website intro video, some need them more than others.
The most obvious case is Software as a Service (SaaS) companies, which need to explain to their customers how to use the software contained within their site. This is especially true for complex products with multiple features. Without a walk-through video, customers might never know all the great things your software can do for them.
Other businesses that benefit from website intro videos include eCommerce sites and any business with a complex website that takes some time to learn, such as eLearning portals or membership sites.
Generally speaking, if you have a website with plenty of features or one that's not immediately intuitive, a website intro video is a great way to help your visitors get the most out of it.
What Makes a Great Website Intro Video?
The best website intro videos are short, sweet, and to the point. According to the research, the sweet spot is between one and two minutes. Any longer than that, and you'll start to lose people's attention.
Your video should be straightforward with no fluff. They should always start with the homepage before diving into the different features of your website. Before moving on, you want to ensure viewers understand the basic layout and navigation.
Be sure to use clear, concise language that your audience will understand. Avoid industry jargon or anything too technical. You want viewers to walk away from the video feeling confident they can use your website with no problem.
Finally, make sure the voiceover for your video is clear, with crisp audio and a voiceover artist that sounds friendly and relatable. After all, you want viewers to feel like they're being helped by a friend, not a robot.
Create The Perfect Website Introduction Video Today
Now that you know what a website introduction video is and why your business needs one, it's time to start creating yours.
Once you get the ball rolling on your website intro video, I'll be here to help you with anything you need concerning your voiceover. I'm a professional voiceover artist with years of experience helping businesses create videos that engage and convert their audiences.
With a versatile British female voice that can guide your site users through the basics while sounding natural, credible, and trustworthy, I'll ensure your video leaves a lasting impression.
Click here to learn more about my voiceover services for video. Or, if you want to talk to me about your specific project needs, feel free to contact me. I'll be happy to chat.
In the meantime, thanks for reading! I hope this has helped you better understand website intro videos and why your business might need one.
Nicky Griffiths