When researching a product or service one of the most frustrating things for potential customers is trying to understand what problem your product or service solves. Even if you have a slick corporate website, convoluted paragraphs of text paired with stock images it just isn’t going to do it.
However, an explainer video can succinctly and directly tell your target customers what the problem is and how your company or organisation can solve that problem for them. Within as little as 90 seconds, you can suddenly gain an appreciation of your solution that an entire website failed to do.
So, what is an explainer video, and what are the benefits of making one for your organisation?
What is an Explainer Video?
In short, explainer videos tend to introduce your brand and explain who you are and what you do. Of course, not all explainer videos are the same. You might create a video to explain to your customers how to best use your best-selling product, for example. Or you may want to create a more general one that gives a company overview.
The choice is yours, but the point is that an explainer video will get to the point and provides a digestible format for people to learn more about your business, products, and/or services.
So now you know what they are, what are some of the advantages of creating one for your company?
Explainer Videos Can Provide the Breakthrough Your Startup Needs
Perhaps it’s a good idea to give you the example of one of the most lucrative explainer videos of all time. Back in the early to mid-2000s, a small cloud storage company was trying to explain the advantage of storing all files in one place, which could be accessed by any device, anywhere in the world, at any time.
The problem? People weren’t aware that there was a much easier way than constantly emailing yourself videos, pictures, songs, and other important files to each device. They were struggling to explain their solution to people who didn’t even realise a problem existed.
To combat this fundamental issue, they released a relatively simple (albeit witty and fun) explainer video (it was seriously low budget, check it out here). Suddenly, BOOM! Everything clicked. Users loved the idea that they could access their files from anywhere, 24/7, using any device.
User numbers skyrocketed, investors poured over $50 million into the company, and DropBox had become a household name worth more than $10 billion within a few years. All because they found a better way to explain their service – through an explainer video.
Convert More of Your Website Visitors into Customers with Explainer Videos
There’s something about the explainer video format that just makes things easier for customers first to understand, and then subsequently purchase, your products and services.
It makes total sense when you pause to think about it for a moment. What would you rather do? Click the play button on a video or navigate your way through a wall of text and pictures? I know which I’d rather do, and I’m pretty sure you’re the same.
The stats back this up. Not only do people prefer to consume video when learning about a product or service, but explainer videos also convert more website visitors into paying customers.
A recent marketing survey found that 96% of people have watched an explainer video to learn more about a product or service, and 86% have been convinced to buy something after watching a video. Pretty convincing stuff if you ask me.
Explainer Videos are Easily Shared
Have you ever shared an instruction manual with your friends or family? No, I didn’t think so. However, you might well have shared a funny, witty, or inspirational explainer video. Again, because people tend to prefer video above all other formats, these videos are often shared, quickly travelling far and wide across the world.
Now, let’s be clear, an instructional video for how to use a product is never likely to go viral. However, those struggling to use the product in question are likely to see the video, understand the solution to the issues they’ve been having, and then share it with those facing the same issues, enhancing your brand reputation.
Remember, over 70% of internet users at least, watch videos every day, so why not make one of them yours?
Explainer Videos Deliver Unbeatable Returns on Investment
The beauty of short explainer videos is that they don’t cost the earth but can deliver incredible results. Once you’ve paid for the stock video footage, animation, and video narration services, you’ll often have spent less than a few thousand pounds for something that could potentially bring in millions of revenue.
Despite its low-budget appearance, DropBox spent $50,000 on the explainer video mentioned above. It resulted in five million new customers and over $24M in revenue. How’s that for a solid return on investment?! Just a casual 47900%.
Explainer Videos Help Your Company Website to Rank Higher within Search Engines
Search engines dominate our lives, whether we like it or not. Today, seemingly everything is just a Google search or Alexa command away. And when people want to learn something, they prefer to do so via a video. Search engines recognise this fact and therefore reward pages with videos on them.
With 49% of users also saying they use Google to discover or find a new item or product, you better make sure you have a video to increase your chances of success. In fact, websites with video are 50 times more likely to be ranked on Google’s first page. So your product explainer video might just help people better understand why it’s so brilliant, but it might help to get your brand discovered in the first place.
Harness the Power of an Explainer Video Today with Expert Video Narration Services
There’s no doubt about it. Explainer videos are powerful marketing tools that have the potential to catapult your business from nowhere to overnight success.
However, not all explainer videos are created equal. You need to ensure that you have the proper animation, the right voice for your brand that will engage with your target audience, and the right script to ensure viewers are left in no doubt as to how incredible your company, product, or service is.
That’s where I come in. I offer explainer video narration services for brands looking to help people better understand their mission, industry-leading products, or innovative solutions.